BMF poaches Google’s head of production to lead creative services
Google APAC’s former head of production, brand studio, Simone Takasaki, has joined BMF as its head of creative services and integrated production.
In the newly created role, Takasaki will work across the agency and its portfolio of clients to “drive efficiency and effectiveness throughout the production process to help the business continue to deliver world class work”, while also bolstering the agency’s innovation offering.
Stephen McArdle, CEO, BMF said: “Simone is somewhat of a production unicorn. She has progressive tech and digital production skills as well as extensive experience leading production at a world-class creative agency.
“Simone’s skillset, ambition, and credibility makes her the perfect person to enhance the holistic agency process and further drive our innovation offering alongside our Chief Innovation Officer Tara McKenty.”
Takasaki, said: “BMF has an incredibly strong reputation for its creativity, culture, and craft.
“After four years working in big tech, I couldn’t be more excited to be joining an agency with such a strong reputation in not just its creativity but its effectiveness.”
Keep up to date with Mumbrella Daily
Linkedin
Have your say