BMF poaches Google’s head of production to lead creative services

Google APAC’s former head of production, brand studio, Simone Takasaki, has joined BMF as its head of creative services and integrated production.

In the newly created role, Takasaki will work across the agency and its portfolio of clients to “drive efficiency and effectiveness throughout the production process to help the business continue to deliver world class work”, while also bolstering the agency’s innovation offering.