‘If you’re going to go big, make sure you don’t make a mistake’: What brand marketers can learn from the Major League Baseball
The Major League Baseball (MLB) underwent some of its biggest changes in 50 years in 2023, and according to one of the league’s head figures, the success it experienced can be applied by brand marketers.
Speaking at an Inspiration Keynote on day two of the Adobe Summit in Las Vegas, MLB’s chief operations and strategy officer, Chris Marinak, took the audience through some of the changes the league made last year and how it helped the experience for fans on and off the pitch.
Marinak said that the introduction of things like pitch timers and bigger bases have helped the MLB grow immensely, with the changes helping the US competition to decrease the times of games by 30 minutes and enjoy its biggest attendance increase since 1993 – a 9.6% increase between the 2022 and 2023 seasons (70.7 million).
According to Marinak, the MLB’s crowd attendance in 2023 was bigger than that of the NFL and NBA combined.
