BMF and Sportsbet put the ‘Roid in the Tour De France

Zoe Samios

July 22, 2017 10:27

Sportsbet’s controversial campaign for its Android app has surfaced on the road at the Tour de France.

The slogans appeared on stage 18 of the 2017 Tour De France.

Described as ‘guerilla advertising’, the latest piece of work sees the app’s slogan, ‘Putting the ‘roid in Android’, painted on various sections of stage 18 at Col d’Izoard.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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2 COMMENTS

list of credits 24 Jul 17

Did it really need 3 copywrighters to come up with that slogan?

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The Wasp 24 Jul 17

Whenever Raman and Gooch combine on a creative project, you know it’ll be good.

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BMF and Sportsbet put the ‘Roid in the Tour De France

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