Andy Smith, the technical director of BMF Sydney, has resigned after 16 months with the agency, managing director Martin Rippon has confirmed.
Smith is set to leave the agency in April.
The technical director role was a new position created to upgrade BMF’s digital capabilities. Smith worked alongside digital planning director Aaron Michie, and creative director Fred Haas.
“Andy is a great technical director and a great guy,” said Rippon. “He was hired about a year and half ago to assemble a strong technical team, which he has done.”
Smith joined BMF from the BBC, where he worked on the creation of BBC iPlayer, the online TV catch-up service.
“The nature of the digital business is such that people work for a bit, then they take time off,” Rippon added. “Andy is taking some time off. There’s no great story behind his departure.”
“We’re now considering whether or not to replace him.”
Of BMF’s 200 staff, the agency has 25 digital specialists.