BMF to open in Melbourne after National Foods consolidation

Tim Burrowes

September 8, 2009 5:02

Ad agency BMF is to open its second office – in Melbourne – after winning more of the National Foods account. AJF Partnership has also benefited from the consolidation, while The Campaign Palace has lost out.

National Foods said it had held a closed pitch following last year’s purchase of Dairy Farmers.

BMF will handle most of the Dairy Farmers brand, the fresh dairy division, most of the Pura brand, Yoplait and cheeses including King Island, Tasmanian Heritage, South Cape, Coon and Millel.

The shuffle means will see the Dare brand move to AJF. BMF’s “Girlfriend” ad for Dare iced coffee won a Film Bronze Lion at Cannes this year.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

ad Advertising agency AJF BMF Dairy Farmers Dare iced coffee Melbourne National Foods

3 COMMENTS

Craig 9 Sep 09

WPPeedon. The race to the bottom is on Sir Martin. Cost cutting and under-servicing eventually catches up with you.

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Nick 9 Sep 09

If you look at the balance sheet BMF maintained a few accounts but lost out overall because the sexier brands are now all with AJF. Nice bit of spin though, maybe they should open up a PR agency in Melbourne as well.

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Tom Dodson 9 Sep 09

Im moving to melbourne at the end of the year… Looking for a graduate or entry level position. Hmm, perhaps I should get in contact..

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