BMF win project work for Sportsbet as Ralphsmith Communications remains on roster
Sportsbet has appointed BMF to creative duties across several key projects following a competitive pitch process, with Ralphsmith Communications also remaining on the betting brand’s agency roster.
The brand has also worked with Grey Melbourne in the past however it is unclear if Grey participated in the pitch.
The win is the first for the agency following the departure of CEO Dominic Stinton last month.
BMF ECD Cam Blackley said: “I don’t mind a punt and Sportsbet are a creative dream. They embrace risk, move fast and behave like a genuine tech company. We know our work needs to do the same.”
The agency is already working on its first project to launch in quarter one.
Sportsbet head of brand and advertising Ken Robertson said: “From the first time we met BMF we knew they understood how to entertain Aussies. We’ve got a huge year lined up with some great innovation for our punters, and we’ve already started work with BMF on how we take it to market in a big way.”
BMF clients include Aldi , Ten, the Australian government, George Weston Foods, FFA, Weight Watchers, P&O Cruises, Nestle, the Royal Commission and Meat & Livestock Australia (beef).
Miranda Ward
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