BMF’s Moove campaign wins outdoor competition
Ad agency BMF has won the first round of a new quarterly competition organised by outdoor firm Adshel and endorsed by industry creative body AWARD.
The agency’s Moove campaign for Dairy Farmers was selected as the Best Outdoor Execution of the quarter.
The judging panel was led by James Procter, ECD at George Patterson Y&R whop is also on the AWARD committee.
Campaigns were judged on criteria including visual engagement, clear branding, use of the bus shelter environment, impact and interactivity.
The Dairy Farmers’ Moove campaign was to promote new packaging for the flavoured milk and ran in June.
“While the idea of making a shape out of the liquid of the product is not new, this one does it really well. Product centric, high branding and fun,” said Procter .
Paramount Pictures’ Transformers 2 campaign was also highly commended.
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