BMW virtually showcases new Series 2 Coupe

Vizeum in partnership with the Nine Entertainment Co (NEC) has launched a campaign for the new BMW Series 2 Coupe which allows consumers to experience the car’s performance credentials in both physical and virtual environments.

A bespoke website has been created as the overall destination for the campaign which allows users to immerse themselves virtually in a BMW driving experience while also registering for the chance to test drive the car.

A number of test days will be held across some of Australia’s most picturesque tracks in Victoria, New South Wales and Queensland.

BMW brand communications & marketing services manager Stuart Jaffray said: “The BMW 2 Series Coupé delivers uncompromised and emotional sports coupe appeal, and is BMW performance in its purest form. By leveraging our owned assets, Vizeum has built a holistic media campaign across Channel 9, Mi9 and Bauer that will leave prospective buyers in no doubt about the quality of this Ultimate Driving Machine.”