BMW Group recruits Melbourne agency for creative services across ANZ
Melbourne-based Scooter has announced that has joined BMW Group’s agency roster, tasked with “providing marketing services across the ANZ region”.
The integrated brand agency revealed the news on Tuesday, confirming it had won a competitive pitch that will see it extend an eight-year relationship with the luxury vehicle and motorcycle manufacturer and deliver tier 2 creative services across aftersales, financial services, new car and motorrad.
“BMW Group has been one of our valued clients since the start of our agency, and we’re proud to have delivered many projects across digital, print, photography, video, social media, and much more,” Scooter CEO, Anna Hodgson, said.
Scooter team
“With this work comes a deep understanding of the brand’s vision and we are thrilled to step up this partnership further to continue delivering quality creative and communication solutions across multiple business units for both BMW and MINI.
“The win is testament to our strong, long-term client relationships and human-centric approach to everything that we do. With a dynamic, talented and committed leadership team leading our agency offering, we’re really excited to continue delivering world-class thinking and creativity for our clients.”
The partnership is extends Scooter’s impressive portfolio which already includes DuluxGroup, Bupa, QBE Insurance and Asahi.
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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