Bob Geldof: Nobody outside Australia has heard of Earth Hour

earth hour logoPolitical activist Bob Geldof has poured scorn on Earth Hour’s claims that it has become a global initiative, telling a Sydney audience that nobody outside of Australia is aware of the event.

Earth Hour, the brainchild of Australian agency Leo Burnett Sydney and WWF, began in Australia in 2007. This year’s event took place at the weekend, with the Earth Hour organisation claiming that “more than 7000 cities, towns and municipalities in more than 150 countries and territories” took part.

But speaking at an event at Sydney Opera House, Geldof said the project had not raised awareness beyond Australia.


Geldof, speaking at the One World Youth event said: “We turn off our lights for Earth Day – Earth Hour fucking hell. Nobody outside of Australia knows about Earth Hour, believe me. We turn our lights off for an hour and then we see at our neighbours and they’ve left their fucking lights on and they’re ruining the planet.”

“That’s how we think politically it is no use for Australia enacting just by itself enacting one. It’s a good lesson and they should do it but it’ll cost — even China doing it unilaterally won’t work.”

Earth Hour encourages households and businesses to turn off their lights for one hour to raise awareness about  climate change. According to Earth Hour’s website this year’s event was run across seven continents and involved hundreds of millions of people.

Geldoff made the remarks at the event hosted by global creative agency Havas Worldwide. The agency’s CEO David Jones is currently in Australia promoting his book Who Care Wins and his youth initiative One World Youth.

Geldof, lead singer of The Boomtown Rats is now best known as a global anti-poverty campaigner thanks to Band Aid and Live Aid.

At the time of posting, Earth Hour had not responded to Mumbrella’s request for comment.

Nic Christensen


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