F.Y.I.

Bobbie Gersbach-Smith promoted to M&C Saatchi Mobile ANZ director

M&C Saatchi Mobile promotes Bobbie Gersbach-Smith to ANZ director from Mobile account director.

The announcement:

M&C SAATCHI MOBILE EXPERIENCES SURGE IN DEMAND: PROMOTES BOBBIE GERSBACH-SMITH TO ANZ DIRECTOR

27 2017, Sydney – M&C Saatchi Mobile has promoted Bobbie Gersbach-Smith to the newly created role of ANZ Director.. M&C Saatchi Mobile has seen mobile ad spend in Australia and New Zealand surge this year. It’s currently working with mobile-first brands in the region including Sportsbet, Hotels Combined, iHeart Radio, Microsoft and Carousell.

Prior to this, Gersbach-Smith spent the past eight years in the digital sector, most recently as an Account Director at the Mobile agency within M&C Saatchi Group.

Gersbach-Smith commented: “It’s such an exciting time to be at the forefront of mobile marketing. I’m really looking forward to M&C Saatchi Mobile’s involvement in driving growth of true mobile-first businesses out there in Australia and across the region.”

Mobile ad spend in Australia and New Zealand is forecasted to account for over 50% of digital spend in 2017. Australia is leading the APAC region with high value, high spending mobile users whose average in-app revenue per capita supersedes those in neighbouring and UK markets.

Gersbach-Smith added: “If brands aren’t recognising the importance of mobile to their businesses and involving the right specialists now, they will struggle to keep up with the many mobile-first disruptors waiting in the wings.”

In addition to Gersbach-Smith, M&C Saatchi Mobile have recently hired Dior Tuazon from Ikon as Senior Biddable Account Manager. The M&C Saatchi Mobile team has experienced impressive talent growth over the past month with 35 new mobile specialists recruited across the region to service demand.

Source: M&C Saatchi media release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.