Bohemia adds two senior hires in intelligence and content
Media agency Bohemia has appointed Alex Skorokhod and Kate Kennet to its senior team.
Kate Kennet and Alex Skorokhod
Skorokhod has been appointed as the agency’s group intelligence director, ending his two-year stint at IPG Mediabrands as head of data product development. He formally worked at Aztec as a senior consultant and modelling and analytics manager.
He will not be replaced at IPG Mediabrands while his new role at Bohemia will see him drive insights by helping clients bring together customer and communications data.
James Collier, Bohemia’s chief intelligence officer, said: “Alex’s appointment is a further investment in our data and analytics capability and our focus on creating profitable customer growth for clients through data and marketing science.”
Kennet started earlier this month as a senior content manager. She worked previously as a content manager at Columbus Agency for 18 months. Prior to that she worked at Match Media for nine months as a social and content strategist after working at Possible in the UK for 11 months.
Kennet will lead content and social strategies for brands including Peroni, Canon and Legal and General in her new role.
Chris Christofi, Bohemia’s chairman, said: “Kate brings world class experience in content creation and the strategic use of social to drive stronger relevance and appeal that leads to action for our clients. She will work closely with Bohemia’s data and strategy team to create new and relevant ways to connect client brands to culture.”
“The customer insight, data and strategy teams work hand-in-hand together to create innovative solutions which drive true business growth for our clients.
“Both appointments will open up new opportunities for our clients and fast-track our own product roadmap and our investment in the agency’s future.”
The appointments come just after Pandora pitched its media account, leaving incumbent agency Bohemia.
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Lol! What does it even mean?? Group Intelligence Director? Something like ASIO does?
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