Fat Prophets taps into investors’ ‘inner rebel’ in latest campaign
Financial firm Fat Prophets is encouraging investors to ‘hunt the herd’ in its new campaign to launch its contrarian fund.
Created by DDI, the latest campaign aims to get investors to step outside of their comfort zone and break free from the majority of investors.
The Australian brand uses no financial jargon with the goal of communicating a direct message to consumers.
Angus Geddes, founder and CEO at Fat Prophets, described DDI’s worked as “totally alternative”.
“There’s one thing we always expect when we loop DDI into a project and that is the work they create will be totally alternative – something that fares very well in our business and drives results,” Geddes said.
“Everyone has an inner rebel, our job was to whisper sweet nothings to it”, said Angie Laxton, lead strategist at DDI.
‘Hunt the Herd’ will run across outdoor, digital, mobile and DM.
Credits:
- Agency Team:
- Founder: Bernd Winter
- Creative Director: Chris D’Arbon
- Lead Strategist: Angie Laxton
- Client: Patrick Ganley, Chief Operating Officer, Fat Prophets
