Bohemia appoints Jennifer Lloyd as commercial director

M&C Saatchi Group’s media agency, Bohemia, has appointed Jennifer Lloyd as its commercial director.

Lloyd joins the agency from Group M’s MEC, now known as Wavemaker after it merged with Maxus, where she was the national commercial director.

Lloyd joins the agency from Group M

Bohemia has made a string of new hires since being acquired by the M&C Saatchi Group, appointing Rebecca Hamilton as its media director, Jeremy Bierma to lead the UBank team as performance director, and Sam Westaway, who is now the agency’s media director in Melbourne.

Brett Dawson, group CEO of Bohemia, said in a statement: “We are delighted to welcome Jen. She has the trifecta for a financial lead – commercial acumen, a genuine care for our people (clients included) and an active contribution to agency culture.”

Lloyd said she had long admired the agency.

“I am very excited at the opportunity to join the Bohemian family. It’s an agency that I’ve admired from afar for its strong culture and down to earth approach,” she said.

“Bohemians are known for putting their clients and staff first and this is something that resonates with me and my way of working. I look forward to helping grow and cultivate all these good qualities.”

Bohemia’s clients include Caltex, Ubet, Rip Curl and Michael Hill.



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