WPP’s Wavemaker brand formally launches in Australia

November 9, 2017 10:36

Wavemaker, the GroupM business unit created from the merger of MEC and Maxus, moved a step closer to realisation today with the WPP-owned agency formally opening for business in Australia.

While the merged agency won’t be fully operational until the beginning of January when CEO Peter Vogel returns to Australia, its 343 Australian staff are now working under the new name, with the company trading under Wavemaker from today.

“Our people are energised”: Wavemaker’s Australia and New Zealand CEO, Peter Vogel

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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