Bohemia wins Red Rooster, Oporto and Chicken Treat from Carat
Bohemia Group is the new media agency for the owner of fast food outlets Red Rooster, Oporto, and Chicken Treat, Quick Service Restaurants.
Previously held by Aegis Media’s Carat, Bohemia won the account without a formal pitch.
Brett Dawson, founder and managing partner of Bohemia, said in the announcement: “Our focus will be on maximising return on marketing investment by marrying client transactional data with media data in real time and delivering break through television, digital and mobile ideas.”
The team at Bohemia will take care of communications strategy, media planning and buying, and data analytics.
This win follows a series of new business for Bohemia including Vodafone, Travel Insurance Direct, The Travel Corporation and Aspen Pharmaceuticals.
STW Group owns a minor stake in Bohemia.
Funny, this has always been a Mitchell’s client and is counted in their billings- so why when it’s lost is it a Carat client?
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