Bohemia wins Berlitz Corporation’s brand and comms strategy account

Bohemia, a media agency within the M&C Saatchi group, has been named language educator Berlitz Corporation’s global brand and communications partner.

The agency will develop a global campaign across video, print, digital and social channels in collaboration with Berlitz’s creative agency, Serve Creative. A playbook for the campaign is currently being developed for the Asian, European, South American and USA markets.

“The Bohemia team really get what our brand is about. We have great confidence they will help us to spread the Berlitz message in a way that resonates across the globe,” said Berlitz CMO Kevin Lynch.

The campaign will aim to remind people why the ‘Berlitz’ method is the fastest and most effective way to learn a new language, and therefore the next best thing to living in another country.

“This is an incredible opportunity to work with a brand that sets the standard in its category,” added Bohemia’s partner Chris Christofi.

“To create communications that are culturally relevant across a range of diverse markets is a unique experience for an Australian agency.”


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