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Bohemia wins Harris Farm Markets

STW Group backed fledgling media agency Bohemia has won fresh food retailer Harris Farm Markets after a three-way pitch.

Bohemia displaces incumbent Essence Media, which was also involved in the pitch.

The announcement from the agency:

Jane Horder, Marketing Manager, Harris Farm Markets said Bohemia was chosen on the merit of its strategic thinking, passion and progressive model that placed powerful owned assets at the core. “Harris Farm was looking for a strategic media partner who could work collaboratively to drive the company’s significant growth aspirations,” said Horder.

“We were impressed with Bohemia’s overall approach, creativity and strategy. Bohemia demonstrated they truly understood our brand and will add value across the entire communications mix to help drive our business forward in a challenging market,” said Horder.  “Frankly, Bohemia‘s pitch was the best example of a strong strategy being effectively translated into implementation that I’ve ever seen.”

Bohemia’s Managing Partner, Brett Dawson said: “It’s a very exciting appointment for us.  We believe in the power of this brand. We and are looking forward to telling its positive brand story and leveraging a number of unique assets in new ways that will drive brand commitment.”

Bohemia will kick start its partnership with Harris Farm Markets with a significant investment in television, a relatively new medium for the brand.

Bohemia starts wok on 4 March.

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