Bondi beach stunt fell flat for me

Sometimes I’m glad I read my trade press – because otherwise I’d have no idea what the enormous great campaign laid out on Bondi Beach this weekend was all about.  

It smacks of one of those ideas that looks good on paper but nobody tries out beforehand.

If you’re not aware, take a peek at this footage knocked off from my cameraphone.


That was taken from pretty much the best possible vantage point (apart from a helicopter). From beach level it was even less easy to tell what it was. The person I was with failed to guess until I explained.

In fact, each towel was meant to look like a crime scene-style outline of a body, to symbolise the dangers of skin cancer. If I’d not read about it in B&T last week (and seen the hammy Channel Ten ad), I’d have had no idea.


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