Bondi Hipsters join the Optus Olympics bandwagon

As Optus continues to take a left field approach to its sponsorship of the Australian Olympic Team, with the Bondi Hipsters drafted in to the latest ad making a mockery of Olympic champion  Ian Thorpe.

https://www.youtube.com/watch?v=0JIMGhHR4nU

The two-minute long work from Emotive promotes the hashtag #FanUpAUS launched a week ago with the help of SBS newsreader Lee Lin Chin in a bizarre ad pushing for Aussies to support our Olympians. You can see more of Emotive’s campaign work here.

https://www.youtube.com/watch?v=8ytqr7ojFq8

Thorpe cops a barrage of criticism from the Hipsters, who question the value of his achievements in the pool, in the greater scheme of things, before revealing that Thorpe is their flatmate and he is late with the rent.

“By the way, rent’s due. If you are another day late we are selling another one of your gold medals,” one of the hipsters warns; however, Thorpe manages to get the last laugh.

The campaign is at odds with the usual fan-support campaigns in its attempt to rally sports fans to send massages of support to competitors in Rio.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics #FanUpAUS Bondi Hipsters Campaign Ian Thorpe Optus

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Comments: 4

Opting Out 28 Jul 16

How do these guys continue to get work?

More Sydney-centric unfunny shite.

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Darryl 28 Jul 16

I quite enjoyed it. Thorpe plays a good straight man.

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WTF 28 Jul 16

Awkward

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Oh dear 28 Jul 16

Optus say yes.
The rest of humanity say no.

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