Morning Update: should all ads view for 10sec; Facebook Video clocks up $6b ad sales; Tumblr to cut bloggers in on profits
Campaign Live: Should ten-second viewability for ads become new standard?
Ask most digital marketers about their biggest worry and viewability – or the lack thereof – will be near the top of the list.
A Metrics study last week showed a big drop in online ad viewability in the UK, with a surge in automated and programmatic ad-buying cited as the cause. There are other issues such as online fraud, ad-blocking and clutter to contend with.
Ad Age: Facebook Rides Video to More Than $6 Billion in Ad Sales
Good to see that Facebook is doing well on a global basis with $6.2 billion in ad revenue for the last quarter. That’s around $25 billion in a full year.
Poor old Facebook Australia limped to a measly $33.6 million last financial year. Lift you game Aussies!