Bonds brings a ‘White Christmas Down Under’ in its Christmas campaign

Underwear Group Bonds has unveiled its Christmas campaign which brings a “white Christmas down under”.

The ad aims to get people into the Christmas spirit and share ways in which Australians can enjoy their own version of a white Christmas.

Created by Leo Burnett Melbourne, the ad features model Lilla Lowanna, Triple J presenter Tanya Bunter, model Kawani Prenter and Melbourne couple, Damian Meredith and Brendan Leith.

Emily Small, marketing manager at Bonds, said in a statement: “Our Christmas collection aims to delight and inspire our customers to get into the spirit with unreal colour and sparkle.

“The campaign celebrates togetherness for Australians; family can come in many different forms, and the joy of the season is celebrating it your way.”

Bonds’ campaign is rolling out across social, online, out-of-home and in print.


  • Client: Bonds
    • Head of Marketing: Emily Small
    • Marketing Manager: Kelly McBride
    • Brand Manager: Kedda Ghazarian
    • Assistant Brand Manager: Taylah Johnson
    • Creative Agency: Leo Burnett Melbourne
  • Media Agency: OMD Melbourne
  • Film Production: Playtime
    • Director: Gracie Otto
    • DOP: Stefan Duscio
    • Executive Producer: Oliver Lawrence
    • Producer: Tom Slater
    • Stylist: Emma Kalfus
    • Hair & Makeup: Daren Borthwick & Gillian Campbell
  • Stills Production: Sam I Am
    • Stills Photographer: David Cohen De Lara

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