Bonds launches bedding range with AR bedtime routine experience via Special & Buck

February 28, 2022 3:21

Bonds has today launched into bedding with its latest campaign for Bonds Home, a range of bold, colourful sheets for adult, kids and baby via Special Australia and Buck.

The campaign hones in on the kids sheets offering with an innovation that tackles the familiar bedtime routine challenges faced by parents across Australia. Each sheet in the range unlocks an innovative guided augmented reality experience with magical AR animals that roar to life to help with the bedtime routine. The AR experience was developed in partnership with creative company, Buck.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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1 COMMENTS

Bluelight before bed is not good for sleep 28 Feb 22

I love AR and this looks like a great execution of it, but I’m curious to know how many parents are ok with their children using a phone or tablet just before bed? I mean the science is pretty clear that this is not good for the quality of children’s sleep…

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