Bonds promote ‘sporty’ range in ad which makes use of green screen technology

Bonds has launched a new ad promoting its new ‘sporty’ range in which a number of Bonds models, including Samara Weaving, are seen running in front of a green screen which features images ranging from a dog, to a train, to a hippo.

The commercial, from Clemenger BBDO Melbourne, promotes the brands new sport range which includes underwear and clothing and is “specially designed for youth girls who like to move it”.

Bonds marketing manager Emily Small said: “The new campaign is lighthearted and energetic which celebrates how Bonds gets sporty.”

It is running across TV, print and digital.


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