Bonds promote ‘sporty’ range in ad which makes use of green screen technology
Bonds has launched a new ad promoting its new ‘sporty’ range in which a number of Bonds models, including Samara Weaving, are seen running in front of a green screen which features images ranging from a dog, to a train, to a hippo.
The commercial, from Clemenger BBDO Melbourne, promotes the brands new sport range which includes underwear and clothing and is “specially designed for youth girls who like to move it”.
Bonds marketing manager Emily Small said: “The new campaign is lighthearted and energetic which celebrates how Bonds gets sporty.”
It is running across TV, print and digital.
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It’s basically the NAB commercial with hot girls in undies. Well done.
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Not sure jumping in front of trains is the look we want delivered, especially to kids
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Wow, that’s really cutting edge.
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sport? From all of this?
I’m getting to old apparently
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Not one of their best! (or even close)
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Because modern girls don’t play sport or exercise they just run around squealing at things like go go dancers on speed…
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