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Bonzai appoints Ogilvy & Mather’s Tresa Paul as global head of marketing

Bonzai, the self-service creative platform for publishers, agencies and marketers to design data-driven experiences as well as programmatic, display, video and native creative, has hired Ogilvy & Mather India’s senior vice president, Tresa Paul, as its first global head of marketing.

Paul will be charged with spearheading an intensive international marketing strategy and making the company a leader in the digital advertising vertical. 

Paul says it’s a challenging time for adtech companies

The company also wants to reach more international markets and gain market share in the adtech space, with co-founder and chief executive officer Rahul Pandey noting Paul was joining at a critical time.

“For the past seven years, we’ve been focused on building and refining our technology platform to create a more impactful and transparent way for Australian brands to engage with their customers,” he said.

“With a strong client base and growing each day, this next phase is about leveraging our current position and ensuring our marketing efforts fuel our global ambitions.

“This is where Tresa’s extensive experience and diverse skill sets come into play. Having worked across brand marketing, advertising and corporate identity, Tresa is the innovative, agile and globally-minded marketer we need to boost our industry profile as we continue to grow.”

Paul joins Bonzai after a stint as senior vice president of Ogilvy & Mather India where she led the Vodafone Business Services account.

Throughout her career, she has also worked with the likes of AT&T, Vodafone and Vector Consulting.

Paul said it is both a challenging and exciting time to be entering the adtech arena.

“Developing a global marketing infrastructure from the ground up in a dynamic digital technology space is exciting. It opens up fresh opportunities for innovation, disruption and growth,” she said.

“It’s both a powerful and challenging time to be part of the adtech industry – a place where the future of brand engagement is happening in one of the fastest-evolving and competitive environments, both in Australia and globally.

“I’m looking forward to building upon the growth strategy that Rahul and the Bonzai team have developed so far, while elevating Bonzai as a brand and engaging with our customers in more personalised ways.”

Bonzai is integrated with major publishers in Australia including News, Yahoo, Domain, REA and Nine.

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