Boody’s chief marketing officer departs after three years

February 3, 2025 9:52

The chief marketing officer of sustainable underwear brand Boody has departed the business after nearly three years, Mumbrella can reveal.

Ruth Haffenden joined Boody mid-2022 as its global head of brand and marketing, after working agencyside for a number of years, including as managing partner of The Works. Then last year, she was promoted to the CMO role.

She confirmed her departure on Monday morning.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.