CENTURY 21 Australia goes big in latest media campaign

Real estate company CENTURY 21 Australia is today officially releasing one of the biggest “multi-faceted” media campaigns in its history.

Titled ‘The Moments of the Century’, the campaign – which was featured on Time Square’s billboards – takes a more human-centric approach to its messaging to target three major priorities for the modern-day home buyer – joy, community and connection – and spotlight the true meaning of being at home.

To do this, CENTURY 21 is encouraging local Australian communities “to share some of their most special moments at home”, in addition to deploying digital marketing solutions, media appearances and TV spots.