Boomtown and MFA partner to launch regional media masterclasses

August 25, 2020 10:32

Boomtown has partnered with media agency industry body the Media Federation of Australia (MFA) to launch an education initiative aligned with Boomtown’s purpose to promote the benefits of advertising in regional Australia.

The Boomtown masterclass, called ‘Rethink Regional’, will run as part of the MFA’s NGEN Plus program, which is targeted at industry members with less than five years’ experience.

The masterclass will launch next month, facilitated by Gaye Steel, and aims to equip media buyers with the knowledge and tools to book more regional media.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.