Boost Juice launch celebrity smoothie range
Boost Juice has partnered with four Australian celebrities to launch a limited edition range of smoothies and juices.
The announcement:
In a first of it’s kind collaboration, Boost Juice has partnered with four of Australia’s most loved and recognised celebrities to launch a limited edition range of smoothies and juices just in time for summer.
Carrie Bickmore, Jules Lund, Adam D’Sylva and Justice Crew have each created a unique concoxion to reflect their personality and taste. To make their reciepe even sweeter, 50 cents from each drink sold will go to a charity of the celebrities’ choice.
The following charities will receive a 50 cent donation for every drink sold from their respective celebrity’s reciepe:
• The Royal Melbourne Hospital Neuroscience Foundation (Carrie Bickmore)
• The Reach Foundation (Jules Lund)
• E.J Whitten Foundation (Adam D’Sylva)
• The Sony Foundation (Justice Crew)
Janine Allis, Founder of Boost Juice said it’s been great working alongside these household names and seeing what receipes they come up with, but moreso it’s been fantastic to be able to give back to vital parts of the community.
“Boost Juice has had a lot of fun working with such great Australian talent and is proud to be able to give back to charities so close to their hearts. We’re always looking for new and fun ways to support causes that strike a cord with our company and customers and our celebrity smoothie range has provided the perfect opportunity to do just that,” Janine said.
From November 3rd until Christmas Day, Boost Juice customers can indulge in Carrie Bickmore’s Bicker’s Brain Freeze (3rd-16th November), Jules Lund’s Brotein Smoothie (17th-23rd November), Adam D’Sylva’s Chef’s Tropical Infusion (24th November – 7th December) and Justice Crew’s Justice Crush (8th-25th December).
Boost Juice’s Celebrity Smoothie Range will be priced from $6.90 and available at Boost stores nationally from Monday 3rd November to Thursday 25th December 2014.
Source: Boost Juice media release
Wow – did anyone read that media release before it was issued?
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Hope they check their advertising content more thoroughly than their media releases. And that this level of sloppiness isn’t an indication of product quality!
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