BOQ review ad account weeks after launch of new brand campaign

Tim Burrowes

March 12, 2010 12:16

Bank of Queensland has commenced a review of its advertising account less than a month after it unveiled a new campaign to promote its rebrand to BOQ.

The review was launched following the end of a four-year contract with incumbent, CHE.

The agency has been invited to repitch for the business, with the new contract likely to span for two years.

The latest BOQ brand campaign features local owner-managers and introduced the new tagline “Your own personal bank”.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.