Bosses of Australia’s most loved brands join Mumbrella360 lineup

The custodians of some of Australia’s oldest and most beloved brands are to share their stories of maintaining the trust of the public in a newly announced session for Mumbrella360.

Qantas' Olivia Wirth

Qantas’ Olivia Wirth

Qantas marketing and public affairs boss Olivia Wirth (pictured), ANZ bank’s head of marketing Carolyn Bendall, Campbell Arnott’s marketing director Nik Scotcher and Ben Slocombe, marketing director at Lion – home of iconic beers such as XXXX, Tooheys, Hahn and James Boag – will swap notes on what it takes to remain in the hearts of consumers.

Qantas is nearly a century old, making it the third oldest in the world, as well as treasuring its reputation as the world’s safest.

Lion has its roots in Castlemain Perkins brewery, where XXX was first brewed nearly 140 years ago, and Boags which was founded at a similar time.

And ANZ bank was founded in 1835.

Meanwhile, Campbell Arnotts began life as Arnott’s Biscuits in 1865. It’s iconic portfolio includes the likes of Tim Tams, Mint Slice, Iced Vovos and Shapes.

In the session on Thursday June 9, Wirth, Bendall and Slocombe will discuss the benefits and challenges that come with being being entrusted with the management of such important heritage brands.

Meanwhile, in another high ranking panel now announced for the Mumbrella360 program on June 8, senior players from the world of media and marketing will explore the key issues currently  faced by the industry.

During the Best of Times, Worst of Times session, Mumbrella CEO Martin Lane will reveal extensive research into what those working in the industry think about their working lives and careers.

The panel will explore questions of where the current skills shortages and training gaps are; whether the agency model is broken and the challenges marketers face.


Eales: Marketer and media boss

The panel will include one of Australia’s most experienced marketers – and now high powered media executives – Damian Eales, MD of metros and regionals and CMO at News Corp Australia.

Also on the panel is Sunita Gloster, CEO of the Australian Association of National Advertisers, which speaks for Australia’s top spending brands.

And Marina Go, currently general manager of Bauer Media’s Hearst titles and a former CEO of private Media will also offer her perspectives.

Rounding out the panel is Leigh Terry, CEO of Omnicom Media Group whose media agencies OMD and PHD are among the biggest in the country with a spend of more than $2bn.



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