Bottleshop uses mountain bike mishap to promote convenience of its stores

A new TV campaign has been launched by South Australian bottleshop chain SipnSave as it  looks to promote the state-wide geographical spread of its stores.

Ad agency kwp! Advertising Adelaide said it has created a “fun and compelling” ad to tell consumers that a SipnSave bottleshop is never far away.

The 15-second ad shows a mountain biker falling well short of a jump followed by the words “not even close”, unlike SipnSave.