Target vows to explore more ‘innovative’ marketing after TV branded content project

Target has said it will continue to explore “new and innovative” ways to engage with the public after insisting it was “very happy” with the response to its one-off branded content TV show earlier this week.

Style the Nation, which aired on Seven on Tuesday night at 10pm and drew an audience of 335,000, was the culmination of a four month campaign that started in June when five women were chosen from more than 8000 applications to receive a makeover from designer Gok Wan.

The one-hour special was considered one of the biggest branded content TV events in Australia and will have been viewed with interest by other brands considering similar marketing tactics.

https://www.youtube.com/watch?v=Lz-0g9bxhaQ