BotW: Nine’s centre of gravity is back to TV; Nick Garrett to rule them all; Why ARN needs to take K+J national

Tim Burrowes

June 21, 2025 12:00

Welcome to Best of the Week, written on a chilly Saturday morning in Evandale, Tasmania. Cold enough to light the office fire for the first time this year.

Today: Nine is returning to its TV roots; the rise of Nick Garrett, and a big week in audioland.

Happy Atheists Solidarity Day.

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Tim Burrowes

Topics

Unmade Substack

3 COMMENTS

Steve Allen 24 Jun 25

Sample, Morgan is 65,000 +. Then Sampling structure. Plus commissioned research will often over-estimate

Steve Allen 22 Jun 25

Ahh Tim. As of MAR ’25 Morgan Single Source Database, Podcasts are now measured for 14+ population; 27.46% over 4 weeks, 22.67% past 7 days (thus those using very loyal/frequent) including 4.84% of Radio Catch-up. We highlight some of this in next Pearman Client – Steve’s Media Intel, release. So you see a bit of a contrast

Tim Burrowes 24 Jun 25

Thanks Steve! Any theory on the difference with the larger Edison number?