Toyota has released their latest campaign, ‘It’s a whole new feeling’, which highlights the features of their four most popular vehicles and the joy they will bring to their owners.
The ads, from OddfellowsDentsu, use the slogan “Now that’s gotta make you feel like this”, featuring dancing hipsters, jumping babies and a dog riding a jet ski.
Featuring Australian celebrity Ed Kavalee, the four 30-second videos advertise the popular Toyota Corolla, Camry, Yaris and SUV range.
The first advertisement opens with Triple M radio host Kavalee, explaining the features of the Corolla as it flips to a group of people dancing in the street, wearing retro leotards.
ADVERTISEMENT
The Toyota Yarris ad opens the same way, finishing with two dancing hipsters after a cat instructs them to “drop the beat”.
The SUV range changes the pace and moves away from the dancing theme, instead showing a bulldog with goggles riding a jet ski.
Bouncing babies illustrate the “new feeling” a Toyota Camry could give consumers, complete with an Irish music soundtrack and Jolly Jumpers.
Toyota also released a longer ‘Welcome to Summer’ video, consisting of people doing various outdoor activities and promoting their hashtag #ohwhatafeeling.
Credits:
- Creative Agency: OddfellowsDentsu
- Creative Team: Rob Belgiovane, Wayne Maloney, George Bassiakos
- CEO OddfellowsDentsu: Andrew Black
- Producer: Claire McDonald
- Account Director: Natalie Alaimo
- Production Company: Rotor Studios
- Director: Antonio Orena-Barlin
- Producer: Hamsih Roxborough
- Sound: Jamie Greene at Speed of Sound
- Client: Nic Lloyd – Manager Retail Communications, National Marketing, Toyota Australia and Jeremy Fatches – Retail Communications Manager, Toyota Australia