Explaining finance is the easy bit in new ANZ advertising campaign
ANZ Bank has rolled out a new series of ads which feature people undertaking mentally and physically taxing tasks while straightforwardly explaining seemingly complex financial concepts and products.
The message behind the campaign, created by TBWA, appears to be that the bank’s offerings, such as redraw facilities, equity loans, offset accounts and bridging finance, aren’t nearly as difficult to understand and utilise as you might expect.
One iteration of the campaign features a man explaining how offset accounts work while solving a Rubik’s cube in less than 15 seconds.
Another version of the campaign sees a woman explaning the purpose of equity loans while surfing.
Redraw facilities are broken down by a woman abseiling down a building.
A man attempting ten pin bowling explains bridging finance facilities, although he is less successful than his counterparts.
The fifth version of the ad shows a man tackling the political football that is negative gearing while apparently hitting a hole in one.
The ads conclude by telling viewers to “Know what to know with ANZ Buy Ready” – an online platform offering prospective property buyers borrowing calculators, property profile reports and home loan help.
TBWA previously worked with ANZ to deliver the #equalfuture campaign.
What a smart campaign. Well done.
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Dumb from a viewers perspective (maybe not from the advertising blinkered view). Watch it without reading the description/knowing the message before. It’s hard to hear what is being said for several of them above the background noise, you are thinking about that they are doing rather than understanding what is being fully explained and there’s no way a person is going to get that the message behind the campaign is that finance terms (which the banks have created) aren’t nearly as difficult to understand and utilise as you might expect. Really? Well why are these ads needed then? What have the banks been doing all the other times they try and explain them to us?
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Nonsensical
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Didn’t they do this exact thing for Nissan?
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