Explaining finance is the easy bit in new ANZ advertising campaign

ANZ Bank has rolled out a new series of ads which feature people undertaking mentally and physically taxing tasks while straightforwardly explaining seemingly complex financial concepts and products.


The message behind the campaign, created by TBWA, appears to be that the bank’s offerings, such as redraw facilities, equity loans, offset accounts and bridging finance, aren’t nearly as difficult to understand and utilise as you might expect.

One iteration of the campaign features a man explaining how offset accounts work while solving a Rubik’s cube in less than 15 seconds.

Another version of the campaign sees a woman explaning the purpose of equity loans while surfing.

Redraw facilities are broken down by a woman abseiling down a building.

A man attempting ten pin bowling explains bridging finance facilities, although he is less successful than his counterparts.

The fifth version of the ad shows a man tackling the political football that is negative gearing while apparently hitting a hole in one.

The ads conclude by telling viewers to “Know what to know with ANZ Buy Ready” – an online platform offering prospective property buyers borrowing calculators, property profile reports and home loan help.


TBWA previously worked with ANZ to deliver the #equalfuture campaign.


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