Boutique agency The Cru welcomes new clients

Boutique public relations agency the Cru Media + Communications has announced a raft of new clients have joined including Lend Lease Barangaroo project, Coca Cola Amatil’s imported beers and restaurants North Bondi Fish and Din Tai Fung.

The announcement:

The year of the horse has started at a galloping pace for The Cru Media + Communications, one of Australia’s fastest growing boutique public relations agencies, with a raft of new clients joining the stable including the immense Lend Lease Barangaroo project, Coca Cola Amatil’s imported beers and restaurants North Bondi Fish and Din Tai Fung.

With a growing reputation as an industry leader in the lifestyle and luxury category, The Cru will provide consultation support to Lend Lease on its retail tenant engagement for the dynamic and ground-breaking Barangaroo development on the Sydney CBD western foreshore.

For drinks industry giant Coca Cola Amatil(CCA), The Cru will lead public relations activity for leading US beer brand Coors and US craft beer brand Blue Moon, two of the biggest brands in CCA’s newly announced portfolio of premium beers and cider.

Din Tai Fung, already established as Sydney’s go-to restaurant for dumplings, has recently engaged The Cru to help with expansion plans as well as managing the public relations for their existing restaurants.

Another new client to come on board in recent weeks is North Bondi Fish, the hot new ocean-side eatery that’s part of the Matt Moran and Peter Sullivan-owned and operated MorSul Group. It expands the successful partnership between The Cru and the MorSul Group with The Cru also managing the public relations for hatted restaurant ARIA and popular Woollahra restaurant CHISWICK.

Melbourne catering company Epicure has also joined the client list and will launch MV Epicure in Sydney and Brisbane in the coming months, an exquisite function experience aboard a luxurious cruiser, with beautiful food designed and prepared by the award-winning Epicure team.

Double-Six Seminyak, a luxury hotel due to open in May this year with a premium dining experience that’s set to be a game-changer, is The Cru’s first international destination client.

The Cru Co-Directors, Jeanine Bribosia and Sally Lewis, attribute the growing success of the agency to its focus on strong relationships and the traditional foundations of what makes something newsworthy and shareable.

“While the media landscape and channels have evolved significantly in the last decade, what makes something interesting to a consumer fundamentally hasn’t,” Bribosia said.

“Our commitment to building strong relationships with the leading lifestyle media and influencers has been an important pillar in our success since I founded the agency in 2010”.

To support the new business wins, The Cru recently appointed Peta Barclay as Account Manager, who joins the team from Liquid Ideas. With an expanding team, The Cru has also moved to a new office located in Surry Hills at Level 2, 11-17 Buckingham Street.

Source: The Cru Media media release


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