Boxers and models conquer pay-TV awards
With four wins, FOX8 dominated the ASTRA Industry Excellence Awards with its promotional work for The Contender Australia and Australia’s Next Top Model.
The Awards were presented at the 2010 ASTRA Conference, and winners were selected from more than 150 entries.
Benchmark components included campaign objectives, budget, target audience and use of media.
The winners are:
Best on-air program promotion
- The Contender Australia Launch, FOX8
Most outstanding marketing campaign – subscriber retention
- FOXTEL Multiroom, FOXTEL
Best mixed media promotion
- I Love Food Awards 2009, LifeStyle FOOD
Best pr/communications campaign
- Australia’s Next Top Model, FOX8
Most outstanding marketing campaign – subscription sales
- EOFYS, FOXTEL
Most outstanding use of subscription television medium for a consumer advertising campaign
- Yates, The Party Garden, The LifeStyle Channel – XYZ Networks
Most outstanding use of technology
- Zeke & Luther website and skateboard creator, Disney Channel
Most outstanding use of interactive television
- Australia’s Next Top Model Game On, FOX8
Most outstanding channel image spot
- Nat Geo Wild, National Geographic Channel
Best off-air program promotion
- The Contender Australia, FOX8
