BPAY aims for a younger audience in new Five by Five campaign

Indie agency Five by Five Global is behind an inventive new campaign for Australian Payments Plus, showing how BPAY can aid younger Australians in managing their payments.

The campaign draws on “relatable everyday predicaments” and adds the magic of instant payment services, showing “the ease with which BPAY can help people stay in control, especially with their bills.”

“We all have a little bit of magic in our pockets,” explains Matt Batten, ECD at Five by Five Global.

“Our ubiquitous and essential phones enable us to do so much and solve those niggling life problems with just a tap or two. So the campaign extends the magic of BPAY from paying your bills to sorting out whatever else you’ve got going on with a dash of wishful thinking.”

Christian Royds at Australian Payments Plus, adds: “We are thrilled to launch our latest campaign, demonstrating how BPAY can help Australians schedule and pay their bills in the security of their online banking. This campaign reinforces how simple BPAY is, and how being able to do all that from your phone gives you ultimate control.”

The campaign launches across OOH, cinema, radio, BVOD, social, and digital audio.


Five by Five Global

Matt Batten, executive creative director

Becky Worley, copywriter

Sian Bedford, designer

Gayle Kirkbride, client director

Lois Vega, senior account manager

Louise Brugman, senior producer

Australian Payments Plus

Charissa Brooks, general manager, brand & marketing

Regina McCulloch, executive manager, marketing

Christian Royds, executive manager, marketing

Rita Phu, brand & marketing manager

Infinity Squared

Erin McBean, executive producer

Jordana Johnson, director

Katie Dorman, producer

Kate Cornish, DOP

This Is Flow

Catherine Rushton, chief strategy officer

Andrew Sarkis, digital lead

Clare Rogers, business director

Breagha Everett, account manager

Sierra Galloway, senior performance executive


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