BPAY reveals a ‘fun way to pay bills’
Enero ad agency BMF has released a new ad for BPAY.
The ad explains how to play BPAY bingo, a “fun way to pay bills”.
The campaign will run in print, online and outdoor as well as TV, with the tagline “Bills are more fun with BPAY Bingo”.
“The campaign is a cheeky way to show consumers how BPAY is now even more flexible and convenient and with mobile payments now an option, bill payments can be made anywhere, any time,” said BPAY’s CEO Andrew Arnott.
BMF’s joint ECD’s, Carlos Alija and Laura Sampedro, added: “This idea aims to influence and eventually change consumers’ behaviour. We hope to inject some fun into the category in a way only BPAY could.”
Credits:
- Agency: BMF
- Client: BPAY
- Media: Ikon
It’s illuminating to note nobody from those agencies have put their name on this…
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