Brancott Estate unveils new brand identity
New Zealand wine brand Brancott Estate has refreshed its brand identity with a logo featuring Brancott Vineyard, the original planting ground and home of the wine brand.
Created by Landor, the new design coincides with the release of the brands 2016 vintage wines, and has been introduced across the Brancott Estate range.
The new identity aims to emotionally connect consumers with Brancott Estate’s home, and push the brand’s global presence.
Dominic Walsh, managing director at Landor said the red shed on the design was an important part of the brand.
“We used this to form part of the new identity and establish a sense of place in the minds of consumers and differentiate the product on shelf,” said Walsh.
“Brancott Estate has built a reputation as a forward-thinking brand that looks to the future, but to do this, we need to acknowledge our rich and significant history” said Stefano Furini, marketing director of New Zealand Wine Brands.
“Brancott Vineyard is where it all began for us, and it remains an important symbol of the need to think differently, to take risks and to continue to learn and evolve.”
