Brand agency Tank wins Holden
Brand strategy and identity agency Tank has been awarded the brand communications account for carmaker Holden.
The agency was awarded the business after a competitive pitch against a number of unknown agencies. Holden would not reveal the identity of the incumbent agency.
Tank will work across all Holden brands.
“We are thrilled to have secured the Holden brand account against some tough competition and we are really looking forward to the challenge,” said Neil Shewan, MD of Tank. “Holden has some exciting new products in the pipeline for 2012, and we are looking forward to bringing our people centred approach to the brand.”
The review did not affect Holden’s relationship with creative agency AJF Partnership.
