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Brand Agency’s RAC ad wins latest round of Siren Awards

An ad for RAC using morse code from a car horn has been named as winner of the latest round of Commercial Radio Australia’s Siren Awards.  

The ad – “SOS” – is for RAC Roadside Assistance. It won the overall and single categories for round two of the 2010 Siren Awards. It was witten by Des Hameister of Perth’s The Brand Agency.

The winner of the campaign category was an ad for Greenbank RSL called “Anger Mismanagement”, written by Cindy Donato of DMG Radio Brisbane.

The winner of the craft category was an ad from Eardrum for the Sunday Times City 2 Surf, called “Beach Run”.

Hear the RAC ad:

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