Brand building is a key driver of rapidly expanding digital video market, finds IAB Australia & PwC

May 10, 2022 9:27

New research released today by IAB Australia has found brand building is one of the key drivers of the rapidly expanding digital video market.

The 2022 IAB Australian Video State of the Nation Report also found 74% of buyers are continuing to invest or increasing their investment in digital video ad formats as a way of expanding the reach of their TV campaigns.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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