Swinburne Online launches new brand platform via Ogilvy Melbourne

Online education provider, Swinburne Online has launched a new brand platform via Ogilvy Melbourne.

The ‘Ready for More’ platform demonstrates that Swinburne Online helps people to achieve more by providing accessible and diverse ways of learning and further their education.


Other Assets:


The new platform has launched with a campaign featuring a 30-second spot that follows four individuals on their journey to pursue their dream through further study, with an education, business or psychology degree with Swinburne Online.

The campaign will rollout across TV, OOH, social, digital and radio.

Michael Smolders, Swinburne Online executive director, sales & marketing at online education services (OES), said: “A better experience for our students leads to better outcomes. Swinburne Online has an exceptional offering of quality teaching staff, strong learning design and incredible student support. All these factors make a difference. When you study with Swinburne Online you’ll be in a position to apply your learning now, and ultimately get where you want to be with your career.”

David Ponce De Leon, executive creative director, Ogilvy Melbourne said: “Swinburne Online is a digital pioneer. Their courses are engaging, involved and flexible. With years of experience and some of the best learning designers in the world at hand, students have never had more opportunities to reach their goals.”


Client: Online Education Services (OES)
CEO: Denice Pitt
Executive Director, Sales & Marketing: Michael Smolders
Head of Advertising: Peter Lawrence
Advertising Manager: Kristen Goodgame

Creative agency: Ogilvy Australia

Production Company: Good Oil
Director: Curtis Hill
Producer: Catherine Warner
Executive Producer: Simon Thomas
D.O.P Max Walter

Offline Edit: Puffin Post
Offline Producer: Grace Taylor
Editor: Marty Gilchrist
Colour: Matt Fezz
VFX Online: Marty Gilchrist
VFX Supervisor: Grace Taylor
Production Design: Aaron Crothers

Music: Ryan Koller
Sound: Bang Bang Studios
Sound Design/Engineer: Sam Hopgood



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