Premium video generates up to 25x more advertising attention than social video

March 14, 2022 12:01

Media industry body ThinkPremiumDigital has released further findings from its Benchmark Series which showed that five hours of social video consumption is required to generate just one minute of video advertising attention, versus 12 minutes of premium video.

Advertising platforms have long shared usage data to demonstrate effectiveness and justify investment, however new research proves time spent on a platform is markedly different from the attention paid to advertising.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ad attention advertising attention Duane Varan MediaScience neurometric measures premium video The Benchmark Series ThinkPremiumDigital TPD Venessa Hunt video advertising

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Premium video generates up to 25x more advertising attention than social video

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