Brand New Media launches digital surfing channel with Surfing Australia

Digital media company Brand New Media has partnered with Surfing Australia to produce the “world’s first” digital surfing channel My Surf TV.

The announcement:

Global content creator, Brand New Media have partnered with Surfing Australia to produce the world’s first IPTV digital surfing channel, mySURF.tv, now live.

mySURF.tv uses Brand New Media’s ChannelPLAY platform, which offers brands an end-to-end content and digital technology solution with a dynamic approach to content creation, marketing and distribution. Providing surf enthusiasts diversity of on-demand content, which is accessible to any connected device, anytime, anywhere.

mySURF.tv offers an eclectic mix of customised footage; featuring all-star surfers riding the ASP World Tour, up-and-coming juniors, grass root legends, and never before seen historical footage. The lifestyle segment case studies the most exotic surf locales around the globe, the latest in board designers and trends, surf schooling, and the freshest global surfing news.

Brand New Media (BNM) CEO, Perry Smith said he is “extremely excited to be working with Surfing Australia to bring the most innovative digital channel experience to Australia’s surfing community and the broader surfing world.”

Smith says BNM continues to utilise the best technology and integrated marketing solutions to deliver captivating content to all devices in real-time, whether it be a mobile, tablet, desktop or smart TV

“This is an exciting new venture for our organisation and one that will hopefully create a far broader audience engagement and also a sustainable business model,” said Surfing Australia CEO, Andrew Stark.

mySURF.tv and BNM are together driving the digital capacity of National Sporting Organisations – a critical partnership in support of the future of Australian sport.

Source: Brand New Media press release.


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