Brand heavyweights to close Festival of Branded Entertainment as Phil Lloyd announced as awards host

Branded entertainment festivalThe final session of next week’s Festival of Branded Entertainment is to feature a question and answer session from some of the major players in the fast growing space.

Among those on the panel is Jason Burrows, founder of production house Jungleboys, which is currently one of Australia’s most prolific in the advertising space and has recently cranked up its TV output.

Yesterday, Jungleboys’ Aldi ad made for BMF was named Mumbrella’s ad of the month. Jungleboys is also behind ABC1’s A Moody Christmas which is currently screening. The company has also won Screen Australia funding to build up its longform content.

Also on the panel is Helen Lecopoulos, national media and sponsorship manager for McDonald’s. The brand is amongst Australasia’s most active commissioners of branded entertainment, with work spanning documentarygameshow, animation, music and reality TV. Lecopoulos is one of the most senior marketers in the country, having previously run media investment for P&G and Telstra.

Julie Duff, creative director at Starcom MediaVest’s branded content arm Liquid Thread will also join the panellists. In addition to working with Starcom clients, Duff recently created a short film for Qualia through her independent production company Plum Duff.

Representing the media owner perspective is Michael Branagh, director of Powered By Nine, the Nine Entertainment Co division  responsible for the creative integration of brands into shows such as The Block, Celebrity Apprentice and The Voice. Branagh was formerly at CumminsNitro as managing director. Powered by Nine was named media brand of the year at the Mumbrella Awards.

Phil Lloyd

The conference takes place throughout next Tuesday November 20 at the Museum of Contemporary Art in Sydney.

The evening will see winners announced for the first The Australasian Branded Entertainment Awards. The event will be hosted by Phil Lloyd, who stars in A Moody Christmas and Review With Myles Barlow.


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