Brand heavyweights to close Festival of Branded Entertainment as Phil Lloyd announced as awards host

The final session of next week’s Festival of Branded Entertainment is to feature a question and answer session from some of the major players in the fast growing space.

Among those on the panel is Jason Burrows, founder of production house Jungleboys, which is currently one of Australia’s most prolific in the advertising space and has recently cranked up its TV output.

Yesterday, Jungleboys’ Aldi ad made for BMF was named Mumbrella’s ad of the month. Jungleboys is also behind ABC1’s A Moody Christmas which is currently screening. The company has also won Screen Australia funding to build up its longform content.

Also on the panel is Helen Lecopoulos, national media and sponsorship manager for McDonald’s. The brand is amongst Australasia’s most active commissioners of branded entertainment, with work spanning documentary, gameshow, animation, music and reality TV. Lecopoulos is one of the most senior marketers in the country, having previously run media investment for P&G and Telstra.