How brands use music festivals to build engagement and profit
At many music festivals the only accessory more popular than a raincoat and boots is the smartphone, where brands battle it out for attention through marketing. Con Raso provides examples of brands that get integration and engagement right.
Music festivals are huge events in the cultural calendar and they have now extended their reach globally by attracting a much wider audience of non-festival goers, who will tune into social media because of the ‘halo effect’ that influential celebrities bring to these events.
It’s the clothes they’re wearing, how they’ve done their hair and who they are with that people are also interested in. No doubt, fashionable celebrities coupled with exciting performance line-ups have turned festivals into a massive social media phenomenon.
Mobile Apps Amplify the Shared Music Experience
