Brands need to learn to accept the negative with the positive
As more and more brands bombard their customers with a monotonous list of reasons why they’re wonderful, Richard Shotton details why we need to embrace the negative.
Despite flashes of early promise, by his late twenties Iain had failed to fulfil his potential. He was stuck in London in a dead-end job, rushing home at the end of a shift to follow his childhood passion: writing.
But despite churning out four full-length novels, the publishers remained indifferent.
Desperate for recognition, Iain ditched sci-fi and wrote his next novel in a more popular genre. After three publishers rejected him, the fourth, Macmillan, decided to gamble on Iain’s tale of rural Scottish depravity.
The critical reception to the review copies was broadly positive.
Can we please have more articles like this one instead of biased business profile builders? Cooltbanxbai
You’ve got to love people warts and all, why not brands? It would make them seem, dare I say it, a little more human.
I really enjoyed this story.
I heard Adam Ferier talk about a very similar topic recently.
Probably won’t apply for ads for AMP, Telstra, ComBank or Ford at the moment.